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New Era Tickets To Sell All Borgata Events Begining April 6

New Era Tickets To Sell All Borgata Events Begining April 6

Atlantic City, NJ --- (April 4, 2006) This spring, Borgata will begin selling tickets through a new, ticketing system, as New Era Tickets, a subsidiary of Philadelphia-based sports and entertainment firm, Comcast-Spectacor, will handle Internet and telephone sales for all events at the Borgata Event Center, Music Box and Comedy Club venues.

"New Era Tickets offers many exciting opportunities which will ultimately benefit our customers," said Borgata President and COO Larry Mullin."In addition to advancing our online sales capabilities through our own web site, this partnership provides our box office with leading edge ticketing and access control functionality, while ultimately reducing the convenience fees our customers pay."

New Era Tickets will offer Borgata customers a more personalized service, as well as features to enhance the online ticket purchasing experience.

"Through New Era Tickets, Borgata will be able to better provide for its customers with special offers and a one-stop shopping experience," said New Era Tickets President Fred Maglione.  "With New Era Tickets, Borgata is able to make specific offers to its customers, as well as implement new marketing strategies."

New Era Tickets offers entertainment and sports facilities and owners with unique opportunities in providing innovative technological solutions for Box Office management, event management, and customer communications. The company offers a full service ticket and marketing product for public assembly facilities, show promoters, sports teams, theaters, and entertainment organizations.

All Borgata event tickets will be available online at www.theborgata.com, over the phone at 1-866-900-4TIX (4849), and at the Borgata Box Office. Please note this is a new phone number.

Borgata is a joint venture of Boyd Gaming Corporation (NYSE: BYD) and MGM MIRAGE (NYSE: MGM). Located at Renaissance Pointe in Atlantic City, it features 2,000 guest rooms and suites, 125,000 square feet of gaming, 145 gaming tables, 3,600 slot machines, 11 destination restaurants, 11 retail boutiques, a 54,000 square foot spa, and 70,000 square feet of event space.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia. In addition, Comcast-Spectacor is also the principal owner of Global Spectrum, the fastest growing firm in the public assembly management field with more than 50 facilities throughout the United States and Canada; Ovations Food Services, a food and beverage service provider; New Era Tickets, a ticketing and marketing company for public assembly facilities; Front Row Marketing Services, a commercial rights sales company; and 3601 Creative Group, a full-service in-house advertising agency. Comcast-Spectacor also owns the Bowie Baysox, the Delmarva Shorebirds, the Frederick Keys baseball teams, all affiliates of the Baltimore Orioles. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC.
 
 

 

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