Union Site Advances Trend of Picking Neighbors as well as Seats

Comcast Spectacor Acquires Ticketmaster Paciolan Ticketing Division

Email Secrets and lies and A and B Testing

Set the Alarm Clock on Your Sleeping Subscribers

Begin Using Mobile as a Delivery Tool and Evolve it Toward a Conversation Platform

Message to Customers Depends on Where They are in Cycle

Live Nation and Ticketmaster Merge After Approval

Federal Government Considering Action on BCS

Something Old Something New Something Borrowed

Bursting Pride in Super Bowl Team Replenishes a City

Facebook Makes Big Changes Includes Action Items for Marketers

Clicking On While Off Court

Holiday Offers Gets Shoppers To Open Email

FedEx Not Just For The NFL Anymore

In A Down Economy NFL Viewership Is Up

Let Science of Marketing Drive Creative Solutions

Paperless Tickets for Miley Cyrus Fans

Cowboys and Yankees Join IMG in College Sports Marketing Venture

Michigan Grapples with Proposal for 6 Percent Tax on Event Tickets

Using Web Analytics to Improve Email Marketing

New York Jets Offer to Season Ticket Holders Raises Some Eyebrows

Michael Vick Tops in Jersey Sales

The New Cowboys Stadium Actually Features Cage Dancers

Hard Luck Hits Redskins Fans

The Next Revolution in Email Marketing

Nascar Track Has Big Plans to Go Solar

Dallas Cowboys Target NFL Record By Making Fans Stand

Yoga Mats in the Dodger Stadium Outfield

Procter and Gamble Reaches Sponsorship Deal with NFL

Data Driving Digital Transition

NHL's Panthers Poke Fun at Themselves with Faux Campaign

Ticket Insurance Continues to Gain Ground

San Francisco Giants Enjoying the Successes of Dynamic Pricing

Buff Enough for a Tough Economy?

Integrate Email into a Multichannel Mix

Interactive Marketing to Hit $55B in Next Five Years

Relevancy Will Make or Break Your Email Strategy

What NOT to Do During the Recession

Bells and Whistles Versus Customer Data

Marketers Moving Online During Downturn

How Email Marketers Can Improve ROI in Their Email Campaigns

Tips for Streamlining Marketing and Sales Operations

The Right Data Makes Marketing More Effective

Top 10 Email Marketing Mistakes

Twitter and the NBA

New York State Considers Rule That 7 Percent of Sports Tickets Be Affordable