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Philadelphia Union

 

CASE STUDY: NEW ERA TICKETS ENABLED A POINTS-BASED LOYALTY PROGRAM & INCREASED FAN ENGAGEMENT

 

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To further facilitate the Philadelphia Union’s, “Go Green” initiative, New Era Tickets employed a paperless ticketing system using RFID technology. Each season ticket holder is given an access card which they use to enter the stadium with a simple wave.

The RFID program enables season ticket holders the opportunity to earn loyalty rewards points towards gear, tickets, special promotions or events, and concessions just by scanning their access card. New Era Tickets technology also provides fans the opportunity to earn loyalty points for away games, just by watching the games on television.