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Pocono Raceway

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CASE STUDY: NEW ERA TICKETS PROVIDED ACCESS USING MILES OF WIRELESS TECHNOLOGY

 Located just 90 miles from New York City and Philadelphia, Pocono Raceway is one of a few of NASCAR-sanctioned tracks in the Northeast US. The raceway is uniquely positioned within 200 miles of 60 million people, which puts it in the highest population density area of any other Sprint Cup track. Also known as the “Tricky Triangle” due to its unique triangular shape, the first race was held at Pocono Raceway in 1968 and the first NASCAR Cup 500 mile race took place there in 1974. NASCAR fans still fill the stands twice a year for the NASCAR Sprint Cup Series (NSCS).

New Era Tickets controls access year-round at Pocono Raceway, managing miles of wireless ticketing technology across all twelve entrance gates for each event.  The company’s full-feature access solution enables:

  • Capture6-300x268.pngPurchase of Tickets Online – Pocono Raceway has incorporated a streamline method of ticketing via online sales.
  • Print-at-home Ticketing – Fans who order tickets over their computers are able to print them and with the introduction of barcoding, entering the grandstands has never been easier.
  • Ticket Misplacement - In the event of someone losing their ticket, they can call the track office and have a new one issued
  • Added Security -  If your missing ticket has been scanned Raceway staff can go to the seat and find out who took the seats
  • Ability to include incentives:

Red Cross promo code, REDCROSS, to American Red Cross Chapters in the tri-state area. The first 1,500 ticket buyers who used the Red Cross promo code received a free pre-race Pit/Paddock Pass ($50 value) and Souvenir Program and Book and Commemorative Die Cast Car ($15 Value) as an added incentive.