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Sandler Center for the Performing Arts

 

CASE STUDY: ACTIVIATED UPSELLING AND ITEM PACKAGES 

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With New Era Tickets, the Sandler Center for the Performing Arts enabled promoters to partner with local companies for cross-selling, upselling and item package opportunities.

Promoted by The Sandler Center for the Performing Arts, the “Ruth’s Chris Steakhouse Great Performance Series presented by Charles Barker Lexus” featured concerts by popular and classical music stars, dance, comedy, theater and family entertainment.

Ruths-Chris-Steakhouse.pngFans that purchased a Gold or Platinum subscription package enjoyed discounted tickets, best available seating, a Ruth’s Chris Diner Card, invitations to special receptions, pre-sale ticket purchasing opportunities, and exclusive access to the VIP Founder’s Room.  The Diamond Series package, which included all 16 events at even deeper discounts, allowed subscribers the opportunity to enjoy the full breadth of the entire Great Performance Series.

With 1300 seats, the Sandler Center is an adaptable, acoustically superb space suited for virtually every kind of live performance.