Promoter - Quicker Sellouts, period. 

With database marketing, venues can segment target audiences for your shows and send them relevant communications to raise awareness and stimulate ticket sales. E-mail marketing can be used to send customized offers and show information to motivate buyers to purchase now. Online forms and sweepstakes can also be used to gather fan data for future ticket sales. Bottom line for promoters: targeted and efficient ticketing marketing will help you sell more quicker! Your biggest decision will be whether or not there's enough time to add another performance!