One of the first steps in marketing success is owning your customer data. But, what happens then?
New Era Tickets provides a fully integrated and sophisticated database marketing product with your ticketing system that helps you use your customer data to increase sales.
How much money are you missing out on because of low ticket sales? How much money are you missing out on for parking, concessions and merchandise because of no-shows?
Database marketing tactics will help you collect and analyze customer information to better understand behavior and ticket purchase patterns. You can then refine your pricing, promotions and marketing programs to improve purchase and attendance rates.
System Integration Diagram
Database Marketing Features & Benefits
- Centralized Customer Database - Easy to maintain centralized customer database that is updated as you acquire new customers through web, phone, box office, and additional customer interaction points.
- List Segmentation - Effective marketers send targeted, relevant communications to customers – not mass mailings. Our list segmentation tools will allow you to segment lists based on many variables including demographic information, past-purchase history, and preferences.
- Email Marketing - After you have your customer lists and messaging in place, email marketing is an effective tool for communicating with your target markets. Email marketing is highly customizable with variable and static content.
- Email open rates and click-through rates are completely trackable
- Develop emails with templates, HTML, or text
- Set up automated email programs based on a defined set of rules
- Web Analytics - We provide valuable data, such as how many people visit your website and how much time they spend on your site, that allows you to flag users as qualified prospects.
- Set up your own cyber club sign up page on your website that feeds directly into your marketing database and use tools such as online chat
- Lead Generation and CRM Integration - Our ticketing and database marketing systems can fully integrate with your CRM system to provide a powerful lead generation tool. We’ll help you develop a scoring system to identify ticket-buying prospects.